How relevant is this book in current times, especially from a Health Technology standpoint?

Let’s take the example of Telemedicine in this context: Telemedicine was actually conceptualized about 100 years ago. Hugo Gernsback wrote an article around a device called as “teledactyl” which would be invented after 50 years (1975). In Greek, ‘tele’ means ‘far’ and ‘dactyl’ means ‘finger’ and the literal meaning would “feel at a distance”. Using this device, a doctor could view the patient through a viewscreen but could also touch them using robot arms. Telemedicine/Teleconsultation has been around for some time and is being leveraged in rural areas. But look at the current situation (COVID-2019) – no one is visiting a doctor unless absolutely necessary. So now, the need for Telemedicine will skyrocket, not only even that other sectors are going Virtual. “Going Virtual/Remote” is the business need, and many solutions would tie back to this need. 

What are some of the key aspects of business to keep in mind while innovating technologies in the Healthcare space in India?

In any solution/idea one of the main aspects to consider is “Who is the end user?”. In healthcare, the primary users, especially from the perspective of a hospital, are physicians, nurses and other hospital staff. In Business/Marketing terminology this is the “target market”, and the solution needs to appeal to them.
When we talk about new-age technologies, we can’t leave analytics anywhere behind can we now. Especially in the current scenario when everyone is working towards answering so many questions around COVID-2019, be it around medications, forecasting, scientific discoveries and many other areas. But we can specifically talk about something simple like identifying fraud using analytics. If you have a solution focused on identifying possible fraud, we need to speak in terms of numbers, eg: “Identify and Save $2 Million in Potentially Fraudulent Claims.”

Can you share some examples of how some new-age Healthcare technologies have bridged the gap between Technology & Business?

In the past 2 years, I have had a chance to interact with lot of start-ups from the healthcare space. I remember interacting with an organization by the name of “Doxper”. They addressed a challenge most physicians face – trying to treat maximum patients in a minimum span of time. If you visit an OPD, a physician can see anywhere between 10-20 patients in a single hour. What impedes their speed and process is the physical and manual writing of prescriptions for each patient, and most physicians are most comfortable with the standard practice of pen and paper and would be reluctant to use the digital structure of typing on keyboards or tablets all the time. However, a question that they constantly battle in their mind is: “Will I be able to save some time or money or both? Will I be able to plan my staff in a better way? How can I generate better ROI?”

Doxper, created an innovative solution of a digital pen, by which a physician need not change their routine/habit of using a pen and paper. Doxper has done a good job in this aspect as the end user need not fear change. 

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